How-To Track 
            Peer-to-peer learning sessions to boost your most important skills.
In this module, we will discuss:
The Bystander Intervention Masterclass
Be A Parent in Advertising
Ask Like An Auctioneer
Entrepreneurship 101: Insights into Building Your Own Busin  
           
        
        
          
            
  
          
        
       
     
   
 
  
    
  
    
      
        
          
          
            
            
              1 
              
              
                
                  
                    
                      
                    
                     A message from 3%
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Before we begin...
                    
                    
                       
                    
                   
                
               
             
           
        
          
          
            
            
              2 
              
              
                
                  
                    
                      
                    
                     How-To Track - Introduction
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Implementation Guide
                    
                    
                       
                    
                   
                
               
             
           
        
          
          
            
            
              3 
              
              
                
                  
                    
                      
                    
                     Overview - The Bystander Intervention Masterclass
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Prepare to Facilitate
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Getting Started
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Activity - Understanding Our Identity
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Activity - The Four D’s of Bystander Intervention
                    
                    
                       
                    
                   
                
               
             
           
        
          
          
            
            
              4 
              
              
                
                  
                    
                      
                    
                     Overview - Be A Parent in Advertising
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Prepare to Facilitate
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Getting Started
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Activity - Be A Parent in Advertising
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     BONUS: Parenting in Adland - White Paper
                    
                    
                       
                    
                   
                
               
             
           
        
          
          
            
            
              5 
              
              
                
                  
                    
                      
                    
                     Overview - Ask Like An Auctioneer
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Prepare to Facilitate
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Getting Started
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Activity - Getting to the ZOFO
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Activity - Ask Like an Auctioneer
                    
                    
                       
                    
                   
                
               
             
           
        
          
          
            
            
              6 
              
              
                
                  
                    
                      
                    
                     Overview - Entrepreneurship 101
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Prepare to Facilitate
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Getting Started
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Activity - Small Business Workshop
                    
                    
                       
                    
                   
                
               
             
           
        
          
          
            
            
              7 
              
              
                
                  
                    
                      
                    
                     Overview - Blockchain: What It Is and Why It Matters to Advertising’s Future
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Prepare to Facilitate 
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Getting Started
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Activity - What is Blockchain? 
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Activity - Blockchain in Advertising 
                    
                    
                       
                    
                   
                
               
             
           
        
          
          
            
            
              8 
              
              
                
                  
                    
                      
                    
                     Overview - Figure Out What to Be Known For
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Prepare to Facilitate
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Getting Started
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Activity - The Personal Introduction
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Activity - Figure Out What to Be Known For
                    
                    
                       
                    
                   
                
               
             
           
        
          
          
            
            
              9 
              
              
                
                  
                    
                      
                    
                     More resources for you
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Before you go...
                    
                    
                       
                    
                   
                
               
             
           
        
          
          
            
            
              10 
              
              
                
                  
                    
                      
                    
                     How-To Track Full Video Playlist
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     The Four D's
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Be a Parent in Advertising
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Ask Like an Auctioneer
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Small Business Workshop
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Small Business Failure 
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Small Business Companies
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Blockchain
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Personal Introduction 
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Reintroduction
                    
                    
                       
                    
                   
                
                  
                    
                      
                    
                     Final Introduction